CloudExtend

CloudExtend, a brand by Celigo, builds applications that helps businesses to work exponentially faster than they do today.

Brand guideline Refresh

CloudExtend partnered with Mitosis to revamp their brand identity, and I played a key role in translating this refresh into a comprehensive brand guideline. I was responsible for updating and refining the brand system, creating an in-depth guide that clearly defined the color palette, typography, visual assets, and practical use cases. These guidelines were designed to ensure consistency across all touchpoints and provide a scalable foundation for future brand applications.

Software: Adobe Illustrator

Digital Ad Sets

I created three ad sets for CloudExtend, each with seven ad sizes. The first focused on general brand marketing, promoting product integrations between email and Excel using CloudExtend’s graphic language to convey connection. The second highlighted a specific product that connects NetSuite workflows, with visuals inspired by file organization and system structure. The third targeted a NetSuite–Outlook integration, using CloudExtend’s illustrated dashboard style to represent email inboxes while maintaining brand consistency.

Software: Adobe Illustrator